The Falcons aren’t the only ones who would like to extend their franchise quarterback before other quarterbacks cash in. Appearing on PFT Live, new Packers G.M. Brian Gutekunst addressed the team’s preferred timeline for doing what would be the fourth career contract signed by quarterback Aaron Rodgers.

He deserves, frankly, to be both.

He would give up the chance to take a generational running back (Saquon Barkley), a formidable pass rusher (Bradley Chubb) or a perennial Pro Bowl guard (Quenton Nelson) for a draft pick haul possibly to set up the franchise for years. The Giants would own two picks in the first round of this draft, two picks in the second round and the Bills’ second-round pick next year, enough to stockpile at several positions.

Gettleman and the Giants are sitting pretty, and no doubt their phone lines are open.

The Bears have cleared tens of millions of dollars in cap space this offseason and certainly can afford Landry, who is reportedly looking for a four-year, $58 million deal. The only question is what the Bears would have to give up to get him. The Bears’ second-round draft pick, No. 39 overall, might be what it talks to get the deal done.

And how big is the market share of people who might have been offended by these corporate moves? According to a Pew survey, three in 10 adults say they currently own a gun, and 19 percent of those gun owners are NRA members. Attacking the NRA is akin to attacking 30 percent of the country.

Last fall even the NFL — the strongest brand in America — suffered a ratings hit when players refused to stand for the national anthem. Annoyed that the NFL did nothing to stop politics and division from invading the national pastime, consumers found other ways to spend their Sundays. According to Nielsen, the average football audience was 14.9 million in 2017, compared to 16.5million in 2016.

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